Generally we all SEO know that how to do Keyword Research and Website Optimization for English Sites. So, today I want to share some information on how to do Keyword Research and Website Optimization for Non English Websites.
Generally most of the people are using Google Keyword Suggestion Tool and Wordtracker for Keyword Research work. But these tools can be helpful to you in Keyword Research for English language websites. When we have websites in other languages such as French, German, Spanish, Russian, Arabic, and Chinese etc. At that time keyword research is difficult for us. Because there is no keyword research tools for other language keywords. Here I have some tips for keyword research of non English sites.
Ask General Public :-
It is not an online way, but offline way of keyword research. Suppose you have French language website for specific product (eg.Cloths) and you want to do keyword research for it. At that time you have to ask the group of people regarding that product and also have to ask them that which keywords they are using for finding this kind of products online? Or what they are calling to that product?
Eg. Ask questions to the group of Children
Ask questions to the group of teenagers (male)
Ask questions to the group of teenagers (female)
Ask questions to the youngsters (male)
Ask questions to the youngsters (female)
Ask questions to the middle aged men
Ask questions to the middle aged women
Ask the old aged men
Ask the old aged women
This method is little bit time consuming and you can use this method only when you know particular language. If you don’t know that language then you can’t use this method for keyword research. Through this method you can get the idea about the local people and also you can get the idea that what they are thinking about that particular products and what kind of keywords they use for searching that kind of products online. So that will be useful to you for getting business from local public.
Use Online Communities and Forums :-
Another way of keyword research for non English sites is to use online communities and forums. This method is very useful to those people who doesn’t know the other language or who knows only English language. In this method you have to participate in language related online communities and forums (eg. France Yahoo Answers for French websites). You have to submit your questions in those forums and online communities So you will get the answers of your questions through online communities and forums. Now you might be thinking regarding submission of questions in French language, as you don’t know French … OK… OK… Now you have to use translation tool. You can use Google Translation Tool and many more available online. In this tool you can write your questions in English and get translated in other languages and then paste those questions in online communities and forums, and whenever you get the answers then again you can translate other language words in English. Through this method you can get the idea about particular products from general people who are using internet and which keywords they are using for searching particular products.
Use Keyword Research Tools :-
Third method of keyword research is use keyword research tool. Already I have said you that there are no tools for keyword research of non English languages. Here we can translate the English keywords in other language keywords. As for example.
English Keyword – search engine optimization – Translate this keyword in other languages
French – optimisation du moteur de recherché
German – Suchmaschinen-Optimierung
Spanish – optimización del motor de búsqueda
By this way you can do your keyword research for non English sites. This method is difficult for you when you have Arabic, Chinese, Russian, Korean language websites (Only in case of you don’t know these kind of languages). If you know those kinds of languages then it will not create problem for you.
By these three methods you can do keyword research for non English websites and you can target primary keyword and secondary keyword on your particular page. And also by the way of translation you also can do optimization of your non English sites.
If you have any other idea for keyword research of non English sites. You are free to share it here.
Recently my talk with my friend Maria Podolyak. She told me that there is Google keyword research tool is available in other languages. (as example. For keyword research of French language you can use this tool https://adwords.google.fr/select/KeywordToolExternal ). Same way you can find keyword research tools for other languages. She also suggested me one more Keyword Research toolfor Russian language and its for Yandex Search Engine. Yandex is popular search engine in Russia.